MX Player, the popular video streaming platform under the umbrella of Times Internet, has unveiled a new premium ad-free service named MX Gold, featuring a unique pay-later option.
Redefining Entertainment Consumption
In a departure from traditional payment models employed by leading OTT players like Netflix, Amazon Prime, and Disney+ Hotstar, MX Gold offers users the flexibility to enjoy ad-free content and settle the payment later. Priced at ₹299 for an entire year, MX Gold represents the industry’s first ‘Watch-Now-Pay-Later’ initiative.
Abhishek Joshi, the business head of MX Player, expressed the company’s commitment to revolutionizing entertainment consumption patterns. He emphasized that MX Gold aims to disrupt the conventional ‘pay first, experience later’ paradigm, offering users greater financial flexibility and convenience.
Partnership with Paytm PostPaid and Future Expansion
MX Player has partnered with Paytm PostPaid to roll out its ‘Watch-Now-Pay-Later’ service initially, with plans to onboard additional partners in the future. This strategic collaboration underscores MX Player’s dedication to enhancing user experience and accessibility.
Joshi highlighted the significance of this initiative, noting that it empowers users to make informed content choices while alleviating financial constraints. By extending the payment window, MX Gold enables customers to make purchasing decisions at their convenience, fostering a more seamless and enjoyable viewing experience.
Driving Engagement and Accessibility
With a user base of 175 million active users in India and over 275 million monthly active users worldwide, MX Player is a dominant force in the streaming landscape. The introduction of MX Gold reflects the platform’s commitment to innovation and customer-centricity, aiming to cater to diverse user preferences and needs.
Embracing a Customer-Centric Approach
MX Player’s ‘Watch Now, Pay Later’ feature aligns with its customer-centric ethos, prioritizing user convenience and satisfaction. By offering flexible payment options and eliminating upfront barriers, MX Gold empowers users to explore and enjoy premium content without financial constraints.
A Testament to MX Player’s Reach and Influence
With over 500 million downloads, the MX Player app continues to resonate with audiences globally, underscoring its status as a leading player in the streaming market. MX Gold represents a strategic move to further solidify MX Player’s position as a trailblazer in the digital entertainment landscape, setting new standards for accessibility and affordability.
Jade Simon
