Unsolicited calls from insurance companies, credit card providers, and loan firms have long been a nuisance for users. Recognizing this issue, Truecaller is in the process of developing new features aimed at addressing these persistent calls while enhancing business communication.
Addressing Communication Challenges
Priyam Bose, the Global Head for Go to Market at Truecaller for Business, highlighted the need for businesses to optimize their communication strategies. The proposed features will empower users to rate such calls and respond without answering them directly, providing valuable feedback to businesses.
Streamlining User Interaction
The upcoming feature will enable users to convey their interest in business offerings through automated messages such as ‘please don’t call me back’ or ‘call me back later’. This streamlined communication channel will assist users in indicating their suitability as target customers.
Targeted Business Interaction
While similar features exist for peer-to-peer calls, Truecaller’s new feature will cater specifically to customer service numbers of businesses. Verified businesses, denoted by the green popup on the Truecaller app, will be eligible to utilize this feature, enhancing trust and transparency in communication.
Facilitating Reverse Communication
Truecaller’s initiative aligns with its broader goal of enabling reverse communication, aimed at reducing spam and facilitating optimized interaction between businesses and customers. The introduction of the ‘reason for call’ feature last year was a precursor to this endeavor, allowing businesses to provide context for their calls.
Future Outlook
Priyam Bose emphasized Truecaller’s commitment to evolving communication tools, foreseeing future capabilities that enable users to engage more actively with businesses. While the company is still refining the feature, no definitive timeline for its launch has been established.
Market Dynamics
India stands as Truecaller’s largest market, with 73% of its 278.1 million monthly active users hailing from the country. Key Indian companies, including Uber India, Swiggy, Airtel, Flipkart, and others, leverage Truecaller’s services, contributing significantly to its revenue stream. As Truecaller continues to innovate, its focus on enhancing user experience and tackling communication challenges remains paramount.
Jade Simon
