Various Associates introduces a groundbreaking concept store for SND, the pioneering multi-brand fashion supplier, in the bustling commercial hub of the World Financial Center in Chongqing. This innovative retail space, designed to break away from conventional norms, showcases avant-garde design and injects fresh vitality into the retail sector.
A New Shopping Experience
SND’s new premise in the World Financial Center of Chongqing offers a unique shopping experience that challenges traditional retail concepts. Rather than conforming to common standards, SND takes an independent path, presenting a curated selection of fashion in an artistic setting.
Inspired Design Concept
The design concept for SND Chongqing WFC draws inspiration from the city’s distinctive landscape and lifestyle. Situated amidst the mountains, Chongqing’s viaducts play a vital role in the city’s transportation network, influencing the design’s spatial arrangement and aesthetic.
Fashion Under Viaduct
Embracing the spirit of Chongqing’s viaducts, the design team envisioned the retail space as a “fashion show under viaduct.” The long, narrow layout of the store is transformed into a dynamic environment, reminiscent of strolling under the city’s iconic bridges.
Structural Innovation
Central to the design is the innovative use of suspended panels, inspired by the structural principles of suspension bridges. These panels, spanning over 20 meters in length, create a sense of openness and fluidity within the space while maintaining a delicate balance between strength and lightness.
Seamless Integration
The design seamlessly integrates functionality with aesthetics, with every element serving a dual purpose. From the sleek stainless steel handrails to the dynamic lighting fixtures, each component enhances the overall experience, creating a space that is both functional and visually captivating.
Reflecting the Brand Philosophy
Various Associates carefully curated every aspect of the design to reflect SND’s brand philosophy and ethos. The spatial layout, material selection, and architectural elements come together to create a cohesive environment that embodies SND’s identity and values.
Uniting Form and Function
SND Chongqing WFC represents a harmonious blend of form and function, where structural innovation meets artistic expression. Through meticulous design and attention to detail, Various Associates has created a retail space that redefines the shopping experience and sets a new standard for avant-garde design.
Hiroto Suzuki
