In response to growing feelings of burnout and loneliness, adults in South Korea are finding solace in an unconventional trend: pet rocks.
A Revival of an Old Concept
Pet rocks, once a humorous novelty gift popular in the US during the 1970s, have resurfaced in South Korea as a serious means of coping with societal pressures. Unlike their previous incarnation as gag gifts, these rocks are now viewed as companions to help alleviate feelings of isolation and stress.
Seeking Comfort in Stones
Millennials, in particular, are embracing the concept of pet rocks to navigate challenging periods in their professional lives. For individuals like Koo Ah-young, 33, who experienced burnout after starting a new job in Seoul, a pet rock named “Bang-bang-i” became a source of comfort. Koo found solace in confiding in the rock about her day and carrying it with her during daily activities.
Pandemic Fueling the Trend
The COVID-19 pandemic has further fueled the popularity of pet rocks in South Korea. With restrictions limiting social interactions, many turned to these inanimate companions for companionship. Social media platforms like TikTok have also played a role in showcasing the trend, with individuals sharing creative ways of decorating and interacting with their pet rocks.
Addressing Societal Challenges
The rise of pet rocks is reflective of broader societal issues in South Korea, including the prevalence of single-person households and the pervasive culture of overwork. The increase in single-person households, which account for the majority of households in the country, has contributed to feelings of isolation among individuals. Additionally, the country’s history of overworking employees has led to high levels of burnout and stress in the workforce.
Government Efforts and Cultural Shifts
The South Korean government has attempted to address these challenges through initiatives aimed at promoting work-life balance and reducing overwork. However, cultural norms and expectations around work remain deeply ingrained, posing ongoing challenges for individuals seeking to prioritize their well-being.
As South Koreans grapple with the complexities of modern life, the resurgence of pet rocks serves as a poignant reminder of the human need for connection and companionship in an increasingly isolated world.
Jade Simon
