Introduction
As conversations around mental health gain momentum, Bengaluru-based startup SoulUp emerges as a pioneering force in this domain, aiming to create a “LinkedIn-like network for mental health.” Founded by Punita Mittal and Mahak Maheshwari, SoulUp endeavors to foster peer connections and facilitate meaningful conversations to address emotional challenges.
Founders’ Vision
Mittal and Maheshwari, both IIT alumni with extensive experience in health tech, share a common goal of making a meaningful impact in the realm of mental health. Drawing inspiration from their respective backgrounds, they envisioned SoulUp as a platform that harnesses the power of peer support to create a safe and empathetic space for individuals facing mental health struggles.
Innovative Approach
SoulUp distinguishes itself through its unique offerings, centered around peer-led conversations conducted via video calls. The platform offers a range of services, including 1-on-1 Connect sessions, group conversations led by experts, and long-term StirUps groups akin to group therapy sessions. These diverse offerings cater to individuals seeking support across various aspects of life, from relationships to career challenges and diagnosed mental illnesses.
Ensuring Quality and Safety
While leveraging peer-led support networks, SoulUp prioritizes user safety and well-being. Prospective peers undergo rigorous verification processes, ensuring authenticity and reliability. Moreover, peers receive comprehensive training in active listening, empathy, and crisis management to ensure the effectiveness and safety of conversations. Additionally, feedback mechanisms and protocols are in place to address any concerns and ensure a positive user experience.
Impact and Growth
Since its inception in February 2022, SoulUp has witnessed significant growth, conducting over 1,200 conversations and establishing a network of over 300 peers. With a user base spanning Tier-1, 2, and 3 cities, as well as international users, SoulUp has garnered widespread recognition and engagement. Notably, its appearance on Shark Tank India propelled its visibility and revenue, signaling its potential to make a substantial impact in the mental health support landscape.
Future Outlook
As SoulUp continues to expand its reach and impact, its founders remain committed to their vision of fostering a supportive and inclusive community for mental health. With a focus on innovation, user-centricity, and collaboration, SoulUp aims to redefine the narrative around mental health and empower individuals to seek and provide support in their journey towards emotional well-being.
Hiroto Suzuki
