The past year has been a boon for the edtech industry, catalyzed by the pandemic’s impact. Amidst this surge, Cuemath, a platform aiding small and medium businesses (SMEs) in sourcing raw materials, is aiming high. In a recent development, Cuemath announced its aspiration to become a billion-dollar company by the end of 2022, propelled by its relentless pursuit of growth and innovation.
Edtech Industry Boom
The edtech sector in India has experienced robust growth, with projections indicating significant expansion in the coming years. According to a report by transaction advisory firm RBSA Advisors, the Indian edtech sector is poised to soar from its current market size of $700-800 million to a staggering $30 billion within the next decade.
Cuemath’s Journey
Cuemath, founded in 2013 by Manan Khurma, an alumnus of the Indian Institute of Technology (IIT) Delhi, has emerged as a prominent player in the edtech landscape. Khurma’s vision stemmed from a desire to address the fundamental challenges faced by students in mastering math concepts. What began as an offline initiative has now evolved into a global online platform, catering to students’ mathematical needs worldwide.
Global Expansion and Rebranding
With a presence in over 20 countries, Cuemath is poised for further expansion, targeting a presence in 50 countries by year-end. The platform’s recent rebranding reflects its evolution and transition to an online entity. Cuemath’s reinvigorated identity aligns with its mission to establish itself as a global leader in math education, emphasizing trust, expertise, and innovation.
Strategic Marketing Approach
Cuemath adopts a targeted marketing strategy, focusing on brand awareness and performance marketing to acquire new students. The platform’s commitment to adding value to parents, students, and teachers underscores its customer-centric approach. By leveraging social, digital, TV, and PR channels, Cuemath aims to amplify its reach and impact in the education sector.
Unique Pedagogy and Growth Trajectory
Cuemath distinguishes itself through its pedagogical approach, emphasizing critical and analytical thinking skills essential for lifelong learning. The platform’s impressive growth trajectory, marked by a tenfold increase in revenue and student enrollment since 2017, underscores its resilience and scalability.
Future Outlook
Looking ahead, Cuemath remains focused on driving growth and cementing its position as a global leader in math education. While profitability is not an immediate goal, the company’s strong unit economics and ambitious expansion plans position it for success. With a steadfast commitment to excellence and innovation, Cuemath aims to achieve unicorn status and attain billion-dollar valuation by the close of 2022.
Clara Cardoso
Mariana Oliveira
